- Funding led by Fil Rouge Capital, Interactive Venture Partners, Bridge Venture Fund, and K20 Fund.
- The AI-driven platform replaces performance agencies with unbiased, data-backed marketing insights.
- Capital to fuel team growth, client acquisition, and advanced product features.
The company’s AI-driven platform is designed to replace performance marketing agencies by providing unbiased, data-backed recommendations for optimizing marketing budgets. Lebesgue empowers e-commerce brands with clarity over their growth by analyzing competition, monitoring market trends, and evaluating campaign performance to ensure maximum return on investment.
Founded in 2018 by data scientist Andrijana Brkić and growth expert Josip Begić, Lebesgue began its journey with an initial investment of €470K in 2021. Over the next few years, the team enhanced the platform with new integrations (e.g., GPT, WooCommerce, and Google Analytics), advanced features like inventory status monitoring, and tools for creative analysis.
Making a difference for its users
During the past year, Lebesgue has focused on building tools that make a tangible difference for users, and as the company claims, these solutions have already delivered remarkable results, such as a 50% boost in return on ad spend (ROAS) by uncovering key drivers of value, a 25% reduction in wasted ad spend through improved efficiency, and smarter scaling by converting actionable insights into real growth.
Recently, Lebesgue introduced a product that tackles conversion attribution across marketing channels, addressing one of digital marketing’s most pressing challenges.
Lebesgue CEO Josip Begić emphasized that the platform eliminates guesswork from marketing decisions. Unlike traditional agencies that often prioritize specific channels for commissions, Lebesgue provides a holistic view across all digital marketing channels. The AI-driven software ensures unbiased recommendations, transparently directing budgets to where they will have the greatest impact.
“Thus, in practice, we replace performance marketing agencies because we have a better insight into the entire business of the brand and we do not “support” some channel from which we receive a commission,” Begić told Netokracija.
With the new funding, Lebesgue aims to grow its team, expand its U.S. client base, and continue improving its AI-powered platform. The company is actively hiring experts in sales, marketing, and customer success to further enhance its offerings and deliver value to its users.
“This funding is not just about growing our team or product—it’s about delivering even more value to our users. We’re committed to continuing to build the features you need to simplify your workflows, boost your results, and unlock new levels of success,” the company stated on its LinkedIn profile.
